Meet Storee!

A cheerful grey house character with a friendly face, arms, and legs standing in front of a large green pound sterling sign.

Storee is our official brand ambassador representing both Hillmans Chartered Accountants and our online tax platform, TaxStore®.


Created from our logo, Storee represents the idea of bringing tax and accounting services together under one roof.


You’ll see Storee across our platforms, helping guide clients through our services, tools and resources.


It reflects our approach of making tax simpler, more friendly and easier to understand, whether you’re working with us in person or online.

The Morse code character for the letter A, represented by a black dot followed by a horizontal black dash.

How We Created Storee

A sequence of three graphics showing a green pound symbol transforming into a grey house character with a smiling face.

Storee was designed directly from our logo in three simple steps.


  1. The character begins with our core icon, which represents a place where tax and financial services are brought together under one roof.
  2. The centre of the icon is filled with silver to form Storee’s body, reflecting the financial nature of both Hillmans and the TaxStore® platform.
  3. Finally, we add Storee’s friendly face, arms and legs, evolving the icon into our recognisable brand ambassador.


This approach keeps Storee closely connected to our identity while creating a friendly and approachable guide across both our in-person services and online platform.

The Morse code sequence for the letter "A," consisting of a dot followed by a dash on a white background.

The Idea Behind Storee

We recognise that tax and accounting can often feel complicated or intimidating. Our aim is to make these services easier to access, understand and manage online.



Across the platform, Storee highlights helpful information, guides visitors to useful resources and introduces services designed to make managing tax simpler and more accessible.

The Morse code symbols for the letter "A" consisting of a dot followed by a dash on a white background.

Where You'll Find Storee

A mascot shaped like a green house with a smiling face stands in a TaxStore office, waving its green-gloved hands.
A plush green house mascot, TaxStore, shown alone and as three circular stickers on a laptop lid.
A person practicing yoga outdoors with a small, green, anthropomorphic character performing a handstand nearby.
A mascot shaped like a green house with a smiling face stands in a TaxStore office, waving its green-gloved hands.
A plush green house mascot, TaxStore, shown alone and as three circular stickers on a laptop lid.
A person practicing yoga outdoors with a small, green, anthropomorphic character performing a handstand nearby.

Storee appears across both Hillmans and TaxStore®, helping guide clients both online and in the real world.


In-store

You may see Storee welcoming visitors in our offices, representing the friendly and approachable side of Hillmans.


Online

Across our websites, social media and digital platforms, Storee helps introduce services, explain concepts and guide clients through our tools and resources.


Out and about

Storee also appears in marketing and promotional materials, as well as at local business and charity events, helping represent our brand within the wider community.


Wherever you see Storee, the goal is the same: to reflect our friendly, accessible approach to accounting and tax, whether you’re working with us in person or online.

A Morse code symbol consisting of a single dot followed by a dash, representing the letter "A".

What's in a name?

Store + e = Storee


The name Storee is inspired by the idea behind both Hillmans and TaxStore®.


Just as a store brings services together in one place, we’ve always believed in offering accounting and tax support under one roof. That same thinking led to the creation of TaxStore®, our online platform where individuals and businesses can access services, tools and support in one convenient place.


The “Store” reflects the concept of a place where services can be explored and accessed easily.


The addition of the “e” reflects the electronic side of how we now work, combining traditional face-to-face advice with modern digital tools.


Storee represents that connection, acting as a friendly guide across both Hillmans and TaxStore®, helping clients discover services, tools and resources along the way.

A black dot followed by a horizontal black dash.

More From Storee

As Hillmans and TaxStore® continue to grow, Storee will appear across new services, resources and digital tools, helping guide clients and make tax feel simpler, clearer and more approachable.

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